The Performance Doctor: Make One Move To Level Up

If you didn’t get my e-mail yesterday.. you missed out on my latest announcement

I’ve decided to make the FCW Founders Camp completely FREE!

You read that right.

Not $1299, or $799, or $299… completely FREE.

I’ve already refunded all the money to those who got in early.

Whether we like it or not… subconsciously we make choices and decisions based on how much money we have… not on how much money we are capable of making.

I remember there was a time, where I was fascinated by Grant Cardone (real estate entrepreneur). There’s a lot you can learn from how people run their business outside of our profession.

I spent hours listening to his perspective, his mindset and his personal/business philosophy. I like to thank him for introducing me to a completely different mindset when it came to investing my money.

During one of his episodes he mentioned something along the lines of “if I can’t buy two of the same (talking about a watch), then I don’t buy it, even if I have the money to pay for one.”

While he was talking about depreciating assets, “fun purchases.” It sparked something in me.

If I pay $1000 for a seminar, coaching program or even coaching session, I want whatever information I acquire to have a POSITIVE ROI.

After all, every course or coaching lesson is not about whether you or I can afford it, but whether the ROI makes sense. While some people would like to say there’s no such thing as a bad investment… there is.

I am sorry, but I am not trying to spend $25,000 on a coaching program only to learn that it’s not for my business.

With that in mind, I began to think about every investment, coaching session, or coaching program I’ve paid for, and I’d consider paying for.

If I am paying $10,000 dollars - then whatever seminar/program I spent it on should have a direct ROI of 30% within the first six months, and 70% by the end of the first 12 months when implemented with the 80/20 rule.

Why these percentages? Because there is simply no 100% return of investment during the first 12 months when you are learning your business, correcting your offers, and setting up systems in place. Something will always suffer. That being said, I think it’s fair to expect 100% ROI by the 18th month of implementation.

Makes you wonder why so many business coaches only do 90 day business sprints eh?

That’s a topic for a different day.

Why the 80/20 rule? Because life happens, and if you don’t want to burn out by the little things (the 20%) then majority of your focus should be on the things that matter most (the 80%). Plus, if you are like me you want to be able to live your life on your own terms.

Changing your mindset, is the most difficult trait you’ll come across. When you think you are ready, you are tested by life.

When you think you have it settled, something anew challenges it.

When you think you are ready to scale, you fall and land 10 steps back.

It is here, where your mindset is challenged the most.

How you think about each situation, not what you do, is what decides the outcome.

Until next time,

In health and strength,