The Performance Doctor: You Are Doing It Wrong

This weekend I had the task of smoking my first set of ribs.

If you’ve never smoked food in the past, let me tell you. It’s a game of patience, timing and preparation. Just like business.

I like YouTube—more than TV nowadays.

There’s just so much you can learn on YouTube if you know who to follow, and what to search.

As usual, when I am doing something outside I tend to just listen to a few short episodes of whatever plays.

It just so happened that every single episode on Sunday had the following theme:

From growing on social media, starting a business, reaching out to customers, creating your offer, etc.

It seems that EVERYONE is doing it wrong.

While at first I was like “yeah, makes sense…”

After the third show stating the same claim.

It became very obvious.

There’s no one way of doing things perfect in business.

Sure, there are some “better” ways to grow your following, capture the initial attention, and so on, but are they engaged with you or in your offer?

I just saw a friend of mine break the 35K followers on IG with their health content.

That’s a lot of followers.

But…they are only getting 20-40 likes, 10 comments and maybe a couple of shares in their content.

From the outside it appears as the audience is not fully engaged in the content.

Oh, yes. Before you ask… no this wasn’t just a single post. It was the majority of the last 30 posts.

Are people just simply following them because they are good looking? Is their content not engaging? Are they generating enough revenue?

It makes you wonder.

On the other hand, one of our past students has amassed an amazing 1,400 followers. Yet, every time they post, they have 30-40 comments on their posts and more than a handful of shares.

From the outside it appears as their audience is engaged with their content.

From experience, I can tell you that an engaged audience is more than likely to purchase than an unengaged audience.

This is not an easy answer.

Are you having fun building your business, you are exponentially growing, you rarely post on social but have a thriving community around you?

Then by my standards, you are doing it right.

Are you burning out by trying to capture content, create content and post content all the time, only to get one or two followers, zero sales and struggle month to month?

Then by my standards… yes. You are doing it wrong.

Lessons from Alex Hormozi & Social Media

Last week, we talked about trends.

While you can use trends to grow, you also have to consider these are short-lived strategies. If you don’t capitalize on them early, they can harm you more than others.

Hormozi capitalized on his “free information” approach and continues to capitalize in his SKOOL community.

Whether you like or hate the guy, he’s doing something right.

or is he doing something wrong?

For his business, he did something amazing. However, for the rest of the business world, he changed the perspective.

7/10 business owners have heard of the name Hormozi.

50% business owners have watched/listened/read Hormozi’s books.

100% of those have implemented the strategies of Hormozi’s offer creation.

But social media is saying: “the world is now sensitized to these type of grandiose offers.”

“These Hormozi offers are not selling like they used to. The game is changing.”

But is it?

No.

It’s not.

Hormozi simply packaged information that has been around for over 50 years in a different format—it worked for him, and it can work for you if you have

1. The right offer for your niche/audience

2. The right message for your audience

3. The right result for your audience

Yes. Social media is making it more challenging to target the right audience with organic growth… but it’s not impossible.

Before we even get into targeting your audience you have to make sure your offer is unique.

Here are the 5 steps Hormozi uses to create a unique offer:

✅ Step 1: Get Crystal Clear on the Dream Outcome

Ask:

🔹 Speak to the emotional and measurable result
🔹 Focus on the transformation, not the tool

Example:
Instead of “mobility rehab sessions,” say:

✅ Step 2: Stack the Value — Not the Price

Use the Value Equation:

🔹 Add bonuses, tools, checklists, or done-for-you elements
🔹 Use testimonials, guarantees, or proof to increase believability
🔹 Remove or minimize anything that slows the result

Example Value Stack:

• 1:1 Rehab Consult ($200)

• 6-Week Return-to-Performance Plan ($400)

• Progress Tracker App Access ($100)

• Mobility Toolkit ($50)

• 30-Day No Pain Guarantee (Priceless)

Total Value: $750
Your Offer: $299

✅ Step 3: Build in Urgency & Scarcity

🔹 Add limited spots, limited time, or early bird bonuses
🔹 Use countdowns, enrollment deadlines, or “next 3 only” copy

Example:

✅ Step 4: Reduce Risk with a Strong Guarantee

Think: What risk is stopping them from saying yes? Remove it.

🔹 Offer guarantees based on performance, satisfaction, or results
🔹 Reframe it as confidence, not desperation

Example:

*Careful here. Make sure you can deliver on your Guarantee.

✅ Step 5: Name and Frame It Like a Movement

People want to join a mission, not buy a service.

🔹 Give your offer a name that evokes a result
🔹 Position it as a framework or system, not random sessions

Examples:

• “The AntiFragile Athlete Framework” — My offer at The Athlete Spot

• “The Bulletproof Hip Protocol”

• “The 28-Day Fix Your Back Challenge”

Finally, here are three questions your offer should answer with a hard YES:

Now go on and craft your perfect offer!

If you want some feedback send it to us! Simply reply to this e-mail!

In health and strength,

P.S.

1. Join over 250 Certified Dry Needling Practitioners and enroll in an upcoming Dry Needling Course

2. Enroll in our upcoming Extremity Rehabilitation Masterclass. Master diagnosis, treatment and rehabilitation protocols for Upper and Lower Extremity injuries and dysfunctions.