The Performance Doctor: You Have 90% What It Takes

If you aren’t familiar with Alex Hormozi, you’ve been living under a rock.

It’s true, sorry.

To attract better customers, you need to have a single offer that will solve their pain points.

You think your niche is saturated? Not even close!

I’ve made the silly mistake myself of thinking that some of my patients knew who Mike Israeteli, Greg Lehman, Charlie Weingroff or even Stu McGill are.

THEY HAD NO CLUE who these amazing individuals were/are. Some don’t care as much as we do.

In the beginning you’ll try to find your best single offer.

And you’ll scatter.

Trying to make the best pay/visit, membership, package, hybrid care, offer there is. You’ll jump from one price point to the other. You’ll add and remove services, benefits, etc to make it as tempting as possible to attract patients… but you’ll be making it so much more challenging for yourself.

I know.

I was there, remember?

Scattered founders chase random offers.

Winners design systems.

At first posting on the gram seemed like a great idea, but it’s time consuming. Then you think you have to be everywhere else… LinkedIn, twitter (now X), Facebook, TikTok, a newsletter…

It can be overwhelming.

How do you develop your own system?

Simple (not easy).

You need three to four types of blocks in your offer system.

1. Lead generation block

2. Core block

3. Premium block (depends on your offer)

4. Continuity block

This not only helps you educate future and current clients, but it will help you continue to nurture past and current clients with continuous development.

Let’s break it down.

1. Lead generation block. This is your free/low ticket offer meant to attract clients. The more specific your block, the more niched client you will get.

   Instead of creating a pdf title “get rid of low back pain,” title it: “7 steps to solve low back pain for pickle ball players.”

2. Core block. This is the primary transformation. If you are selling low back pain relief in 12 weeks. That’s exactly what you’ll deliver. You can have some bonuses, but this is the meat and potatoes of why your patients are seeking your help.

   If you are promoting sciatic relief in 12 weeks, you better overdeliver and get them more than just sciatic relief.

3. Premium block. For those who are looking for a faster program, or more access to you personally. If someone needs more personalized attention from you; you can charge them a premium for it.

4. Continuity block. This could be considered your MRR (monthly recurring revenue). Think about building a community. For $$/mo you get access to “Backbenders Unlimited” where your patient can interact, support and act as an ambassador of your brand. I should do more of this with SmartCare huh? Or it could be a free newsletter 🙂 where you share everything so the readers level up after every issue.

The goal is to clarify your offer.

• Who are you marketing to?

• What is the outcome you are providing? What is the pain you are solving?

• What is your message/promise?

• How are you delivering on this promise?

Now, here’s a quick exercise for you today.

Take about 30-45 minutes and fill out the offer grid. Save it somewhere, it will be useful later.

Now you can start to think about your one-sentence offer:

“I help [avatar] go from [current pain] to [desired result] in [timeframe] without [big objection] using [mechanism]

Next Tuesday: Pricing, Positioning & Value Stacking

Until next time,

In health and strength,