The Performance Doctor: Bring Traffic, Build Momentum

Everyone wants the secret to hacking attention in social media.

Let me just get to the point on that one.

Unless you are chasing the trend, and making highly entertaining content… you won’t.

The best way to gather attention is by consistently show casing how you solve the problem for your niched audience.

If you’ve noticed, I haven’t been nearly as active in social media. The last few months.

Not for a lack of trying, but I decided to put my efforts into my newsletters.

Why? Simply because I don’t get nearly as distracted building my newsletter as I do posting on instagram 😁 .

There are many content creators trying to teach you the ways to hack the algorithm, or grow, or increase your audience.

It’s not as easy as it was when they did it. The algorithm once again has changed.

What can you do to attract attention?

I’m going to take this from a local perspective, because that’s exactly what I have been doing with The Athlete Spot - but it will work in the case that you are completely remote.

Remember your lead-generation block a few e-mails back? Hope you started building it out. Now it’s time to get it moving!

My lead-generation is a one-page pamphlet that I have gone and posted (with permission) in various gyms, kitchens, and sports equipment retailers with a QR code that links them to my lead-generation offer where I teach them something. They must submit their e-mail in order to obtain my offer.

It’s worked really well. In the last 40 days, I’ve had 20 calls, and 8 new patients from them. The only downfall? I can’t track metrics on it very well.

I am thinking about moving it to Facebook and promote it as a local ad.

The main point is that you must teach something and invite them to the next step.

In one of my lead-generation pamphlets. I am teaching general gym, go-ers how to mobilize their low back, hips and knees in order to avoid unnecessary aches and pains while squatting. In the free video, I invite them to schedule their initial assessment for a detailed and tailored plan.

This is the Teach and Invite approach.

If you are focused on social media. You are going to have to be more present.

My in-house pamphlet is most likely seen at least by 30-40% of the traffic of each retailer/gym per week. It’s right on top of the cubbies, the water fountain and next to the sign-in desk.

In social media, specially now, your posts are only seen by 10-20% of your current following on a good day.

Noticed I said current… social media isn’t pushing your content to just anyone anymore.

Regardless of what strategy you chose. You’ll have to develop a daily cadence to stay top of mind with your audience.

Stay in one platform primarily. Have a daily micro-CTA pushing your lead-gen offer, or a call, and then a macro-CTA 2-3x/week pushing your core/premium offers.

Regardless of which platform you choose. You’ll need to get organized.

Consistency doesn’t have to be hard, specially when you systematize it.

Batch content if you need to.

Your activity this week:

1. Create a 7-day content & offer calendar and simply re-iterate it weekly.

2. Teach one result/idea in 200-300 words caption.

Next Tuesday: Onboarding a New Patient

Until next time,

In health and strength,